Have you noticed that every time Panda Express introduces a new dish, they give it away first? You could almost call it the pusher business model: let them have the first hit free, and they'll come back for more.
They've done it for every recent product launch I can recall. From the Honey Walnut Shrimp to their most recent Firecracker Chicken, which happened to coincide with Chinese New Year earlier this year, the ubiquitous Chinese food chain has offered coupons for a sample of what's new in their chafing trays on one chosen day.
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Their new Green Peppercorn Shrimp will also be offered as a freebie tomorrow. With this coupon, a serving of the marinated shrimp, asparagus, onions and red bell peppers is gratis.