This one should be easy. Same rules as usual: Only one guess per person per comment. I'll give another clue if no one's getting it; but I doubt I'll need to. I'm guessing we'll wrap this contest up in the first two, if not the first, comment.
Before becoming an award-winning restaurant critic for OC Weekly in 2007, Edwin Goei went by the alias “elmomonster” on his blog Monster Munching, in which he once wrote a whole review in haiku.