Wendy's, after wrestling the No. 2 spot last year from Burger King, is now focused on taking down the Clown. It intends to beef up advertising for its W Burger, taking aim at the Big Mac in what the CEO promises will be commercials “akin to the kind of the Apple-vs.-PC kind of spot.”
A major revamp of the menu is also planned, including possibly trimming down its popular value menu and adding new products such as a Spicy Guacamole Chicken Club, new fries (as an add-on to its current one) and a new salad.
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On the proposed value menu edits, CEO Emil Brolick lamented they were incurring the food cost but not getting the sales benefit. He points out that they have six value-priced protein items while McDonald's has only about two.
This brings me to a question I've long pondered: Why are the 5-piece Spicy Chicken Nuggets cheaper than the regular 5-piece nuggets?
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Before becoming an award-winning restaurant critic for OC Weekly in 2007, Edwin Goei went by the alias “elmomonster” on his blog Monster Munching, in which he once wrote a whole review in haiku.