Wendy's, after wrestling the No. 2 spot last year from Burger King, is now focused on taking down the Clown. It intends to beef up advertising for its W Burger, taking aim at the Big Mac in what the CEO promises will be commercials "akin to the kind of the Apple-vs.-PC kind of spot."
A major revamp of the menu is also planned, including possibly trimming down its popular value menu and adding new products such as a Spicy Guacamole Chicken Club, new fries (as an add-on to its current one) and a new salad.
On the proposed value menu edits, CEO Emil Brolick lamented they were incurring the food cost but not getting the sales benefit. He points out that they have six value-priced protein items while McDonald's has only about two.
This brings me to a question I've long pondered: Why are the 5-piece Spicy Chicken Nuggets cheaper than the regular 5-piece nuggets?