UPDATE, MAY 7, 6:22 P.M.: After the jump, people protest and restaurant owner Harry Morton speaks!
UPDATE, MAY 6, 5:35 P.M.: : Corey Conrad, who handles special events at Pink Taco, confirmed that the Twitter account @pinktaco_la is not theirs and does not know who runs it. He says Pink Taco will release a formal statement about the ordeal next week.
ORIGINAL POST, MAY 5, 11:58 P.M.: Some restaurants get festive with some streamers and a piñata. Others spray paint a live donkey, tag it with their company name and chain it to their entrance.
That is exactly how Pink Taco in Century City celebrated Cinco de Mayo.
I wonder what marketing dimwit, sloshed off too many overpriced margaritas, came up with the genius idea.
The glaringly pink donkey, standing in 85-degree-plus heat, was sighted by several concerned passersby, who instantly turned to Twitter and Facebook.
The Facebook page Boycott Pink Taco Century City was immediately launched, urging people to complain to the manager. Since then, Pink Taco has pulled the plug entirely on its social media presence, deleting its Twitter and Facebook accounts, as reported by the vegan food blog quarrygirl.com.
An officer gave Pink Taco a cease-and-desist order, making the restaurant take down the "display" as it didn't have a permit, according to a woman named Serina Romeo, who has been making phone calls all day about the issue. Romeo says the officer checked for signs of animal cruelty, and found that the paint was not toxic and adequate food and water were provided.
A representative from Pink Taco could not immediately be reached.
Apparently, "Pinky" the pink donkey has been the mascot of Pink Taco since as early as July 2007, when the first Los Angeles location opened. Watch a stereotype-loaded video here.
It seems that protests are being planned. We'll keep you posted.
Update:It seems that Pink Taco in Century City started a new Twitter account. IT'S FAKE. In its description: "Formerly known as @pinktacola"--the restaurant's official account before it shut it down. (Those answering the phones at Pink Taco will not comment on whether this is indeed their new Twitter.)
Apparently, they were getting too many tweet-attacks with the last one.
Here's how they feel about the whole thing. Apologetic? Hardly.
Order an extra for Pinky.
Here's a statement from the restaurant.
We'd like to clear up some misperceptions regarding the donkey, who made an appearance at the Cinco de Mayo event at Pink Taco in Century City on May 5th. We obtained a permit from the city to have the animal on site and the pink coloring used on the donkey was a safe, water-based and commonly used on animals in the entertainment industry.
Additionally, the donkey's trainer escorted him the entire appearance, he was on a leash, not a chain as reported in the media (editor's note: the leash had chain links), and we provided plenty of water and care to him throughout. The employees of Pink Taco love and respect animals and would never do anything to harm or cause discomfort to an animal.