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- If you're expecting a viscous liquid to come out based on the large "Fish Oil" label, you will be disappointed. Nobody actually knows what a "softgel" is, because it doesn't mean anything. Softgels should, strictly speaking, be smooshy, like gummi bears. These are pills, they're not particularly soft and they're most definitely not like gummi bears.
- "Odorless" is borderline false advertising. Nobody in the world has made an odorless fish oil pill. I guess "does not totally smell like you've left a trout on a heat register for the last fortnight" didn't really fit in the limited space on the label.
- Exactly what do they do to these poor fish to convert them to oil? I mean, pressing salted fish to express their fishy essence has been a staple of Southeast Asian cookery for millennia, but they call it fish sauce and it isn't particularly oily.
- "May Reduce Coronary Heart Disease Risk", indeed. This is because with sufficient application of a kind of Pavlovian stimulus response in the form of a bottle of these pills, you can condition yourself to reject even bacon and avocado cheeseburgers.
- "Controls fish burps." I have nothing to add. I'm too busy throwing up in my mouth at the mere suggestion.