Taco Bell Testing Out Chipotle-Style Menu
Undated publicity photo
Taco Bell was adding breakfast to its repretoire of chalupas and MexiMelts®; but apparently the Irvine-based company isn't settling with just eggs and cheese in an attempt to revitalize their brand.
Looking at the hard numbers reveals why. Same-store sales at Chipotle grew a reported 11.3% in its latest quarter while Taco Bell saw its numbers taking a dive. Sales at Taco Bell's restaurants went flat in the first quarter of last year, declined 5% in the second and then decreased 2% in the third quarter.
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