MORE

McDonald's Delays McRib Launch This Year

McDonald's Delays McRib Launch This Year

There are people out there who count the minutes until the McRib makes its triumphant return to McDonald's. These people know that Ronald usually rolls out the barbecue-slathered pork rib-shaped patty sandwiches around the October to November timeframe.


 
Not this year.

According to a leaked memo obtained by AdAge from McDonald's Operators National Advertising Fund, the chain's national-franchise council, the McRib's return will be delayed until late into December. Why? Well, because the company recognizes the draw of the product and the cult it enjoys. It's going to milk it for all it's worth to strengthen its fourth quarter numbers.


Until then, tide yourself over with this low-quality, high-hilarity video of Homer eating a RibWich.



Follow Stick a Fork In It on Twitter @ocweeklyfood or on Facebook! And don't forget to download our free Best Of App here!

Sponsor Content

Newsletters

All-access pass to top stories, events and offers around town.

Sign Up >

No Thanks!

Remind Me Later >