Burger King Retires Creepy, Mute Mascot
Don't be surprised if you see the guy pictured standing behind you in the unemployment line. Last week, Burger King's corporate overlords gave their "King" a pink slip. The Washington Post reports, "The move is an effort by the struggling fast food chain to boost slumping sales by focusing its marketing on the freshness of its food rather than the funny-factor of its ads."
This is non-news for people like myself who thought Burger King's mascot was a poor one. Wendy has spunk; Jack is actually funny; and Ronald McDonald is a classic. But "The King"? With that static grin, he came off kinda creepy. Bank-robber creepy. And the fact that he's mute makes one wonder what the guy underneath the mask was plotting against you.
So what now for the deposed "King"? I foresee a job at Medieval Times. Maybe a Tom Selleck needs a stand-in. Meanwhile, the dearth in creepy fast food mascots is already going to be fulfilled by The Noid.
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