In the wake of the defeat of Proposition 37 this Tuesday, which, if passed, would have required the labeling of most genetically modified foods in the state, many are pondering what comes next? The angered among them have suggested a boycott against biotech bullies like Monsanto who produce GMO products and waged an effective propaganda campaign ensuring the prop would drop at the polls.
For months, activists haven't waited on corporations or government for the answer, opting instead for direct action tactics. The nationwide Label It Yourself (LIY) movement has been literally "sticking it" to frankenfoods with downloadable open source GMO warning labels for anyone to take into grocery stores!
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The tactics are pure activism 2.0 with suggested Twitter hashtags and a Tumblr site set up to promote their exploits. Froot Loops, Teddy Grahams, Honey Nut Cheerios and Pop Tarts have all been given the sticker treatment by the campaign that describes itself as "decentralized," "autonomous" and "grassroots."
Taking a keen interest in Prop 37's fate, the Facebook page for LIY posted that, "We, the people need to stand up for ourselves and each other, not just at the voting booth every couple of years, but in our every day lives. Please feel free to download sticker templates... and print them out, so the next time you head to your grocery store, you can help let people know what's in their food. It's time to take our food supply back!"
The Label It Yourself campaign is compelled by the dangers it sees posed by GMO tampering of food to personal health, the environment, and consumer rights. Ironically, the act of putting a sticker on a Pop Tarts box saying that they may contain GMOs has folks concerned that doing so can be construed as a violation of the Federal Anti-Tampering Act.
Either way, posing the question, "If there's nothing to hide, why hide it?" to the makers and sellers of much of our processed foods, activists are already taking the fight to the aisles.