5 Things You Should Never Do With Your Restaurant's Website
The first thing I do when I get up in the morning is wake up my laptop and check Twitter. When I leave the house, the first thing I check for when I do my three-pat pocket test is my phone, not my keys or my wallet. The first thing I do when I get into work? E-mail. Then coffee.
Let's just say that the Internet is a big part of our lives now (I guess there's an argument to be made that I spend too much time online, but let's ignore that). But, despite how often the Internet finds itself in our pants, our homes, and our cars, I still run into websites that are just... horrible. Terrible.
5. Not Having a Mobile Site
This might start off sounding like an Internet marketing article trying to convince you to do one thing or another, but I promise it's not.
Mobile devices accounted for 13 percent of all web traffic in 2012. People use their smartphones to look up restaurants. Please, please, pleaseeeee have a mobile site. The faster I can find your hours and menu, the faster I can drive to your restaurant and eat. Your mobile site doesn't have to be pretty, it doesn't have to be complex, and it doesn't have to have your entire restaurant's history on it. I'm not going to miss your photo slideshows or meticulously timed drop-down menus when I'm hungry--all I need are hours, the phone number, location and menu.
Really, it's almost polite having a simple mobile website; it leaves me more battery life for Draw Something and Words With Friends.
4. Obnoxious Noises
Let's just say there's a local restaurant which has a sweet that's one of my favorite desserts. But the first time I visited their website with headphones in I stopped being hungry and started fearing for my life and my hearing.
Listen, having random songs or clips of cawing was okay last decade. The Internet was a strange place then. It was just growing out of the auto-play music era of Geocities and Angelfire. But now? The Internet is a tranquil paradise. At least, until I start being attacked by birds.
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