Obamacare has kicked up (take your pick) interest/concern/revulsion in the need for late twentysomethings to obtain health care insurance in 2014, so an online dating site for a niche group of love seekers is taking advantage of this with a campaign.
The message: Find a sugar daddy to pay for your health care premiums.
Those behind SeekingArrangement.com, which matches young women with wealthy men of any age, claims that its unusual marketing campaign sprang from members themselves.
"In the past two weeks alone, over 24,000 women have joined SeekingArrangement.com. Of these women who signed-up, about one in three said that paying for health care is a part of their ideal arrangement," explains spokesman Leroy Velasquez in an email.
The site, which claims to have 2 million members, has also witnessed an 83 percent increase in the keyword "health care" in its "sugar baby" profiles since Oct. 1, according to Velasquez.
Sugar babies are the members seeking sugar daddies.
SeekingArrangement.com is playing up the benefits of having someone pay for one's rising health care premiums. A billboard recently went up in Dallas stating: "Don't get Screwed by Obamacare, Find a Sugar Daddy." There's also a video featuring an orphan, a homeless man and a sugar daddy that you can watch at: https://www.seekingarrangement.com/obamacare.php.
Brandon Wade, the site's founder and CEO, couldn't help but take a dig at the Affordable Care Act roll out: "Unlike Obamacare," he notes, "SeekingArrangement.com offers a fully functional website."
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And it likely has overwhelming support in both houses of Congress.
Wade adds that sugar daddies are a "realistic solution" for women who are generally required to pay higher health care fees and premiums.
"With our site," he says, "women can gain an advantage."