Because You're Ugly: Rogan Gregory for Target

Target announced today their next guest designer for their highly successful GO. International line: American Rogan Gregory, a designer known for his socially conscious collections for labels like Loomstate.

While I don't find myself craving too many of the pieces from the official look book—I don't really dig the beachy safari vibe—it is impressive that all cotton used in the Rogan for Target collection is 100% certified organic, something unprecedented for Target.

Highlights include a giraffe print shift dress subdued by a sheer white slip, a simple plaid jumper with an empire waist, long vest swimsuit cover-up and a deep-V little black dress complete with cheetah print tie belt. The most noteworthy, though, appears to be a black onesie romper with multi-hued buttons.

Rogan Gregory for Target will hit stores nationwide May 18, and will be available through June 28.

More photos after the jump.


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