Matt Costa's future is so bright, he's gotta so on and so forth.
The dreamy (I'm using that word to describe his music, honest!) Huntington Beach singer/songwriter is featured in the new advertising campaign for upscale eyewear retailer/maker Oliver Peoples. Also featured is similarly adorable actress/She & Him singer Zooey Deschanel (why not read this review of their show in Anaheim last month, eh?).
Oliver Peoples (one of their seven b&m stores is in South Coast Plaza) are apparently planning a pretty ambitious campaign, according to their press release, what with their "plans to combine still photographs with a short film to create a storyline consistent with the brand's story telling marketing approach." Selling glasses: serious business. That press release is also pretty solidly centered on Zooey and kind of makes Costa seem like an afterthought, but don't they look fetching in those specs?
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Matt Costa's got a prime non-eyewear gig tomorrow, opening up for Oasis at the Staples Center.