The search giant blogged yesterday that it has bought the .co web address to use as the official company URL shortener.
“In the world of URLs, bigger is not always better,” Gary Briggs,
Google's vice president of consumer marketing, posted on the blog.
“Today, we're announcing a new URL shortcut that will only link to official Google products and services: g.co.”
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Now that Google has ushered in the brevity-equals-beauty paradigm,
we're considering incorporating Google-style abbreviations into our own
style. Because when Google does something, the world follows–even if
it's kinda dumb, like Google+. Because who cares? It's Google!
Some examples:
am.co–Amber Coffman
ani.co–Animal Collective
be.co–Best Coast
bis.co–Disco Biscuits
br.co–Bradford Cox
c.co–Cut Copy
da.co–Dan Deacon
di.co–Discovery
ph.co–Phil Collins
wi.co–Wilco
wa.co–Wayne Coyne
…And so forth. We've got to stay ahead of the curve, lest we become irrelevant. Don't want to go the way of snd.o.co post-grunge, right? Right.
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