Chaleo Yoovidhya, the man who created Red Bull, has died in his native Thailand. He was 90 or 88 or 80–sources can't seem to agree.
The New York Times obit has a wonderful quote about Yoovidhya, who created antibiotics before concocting the caffeine and taurine-loaded beverage we're all addicted to today. Says his son, Saravudh, “I never heard words like 'difficult' or 'impossible' from my father. He dedicated his life to his work and never complained that he was tired. He really enjoyed work and sometimes carried on until 1 or 2 a.m.”
Now that's good marketing.
Red Bull went on to become the fuel of college students and Paris Hilton and writers on deadline. It also made Chaleo hella loaded–Forbes estimated his wealth at $5 billion and ranked him the 205th-richest man in the world.
Today, we raise a silver and blue can to the top Bull dog. Chaleo, as you're laid to rest, we just have one question left: Did it really give you wings?
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