Aug 18th • 8:00 am - 2:00 pm • Ralphs

Frieda’s is excited to announce that we will be roasting hatch chile peppers on a first-come, first-served basis at Ralphs in Costa Mesa, CA on August 18, 2019. There is nothing quite like the aroma of 25 pounds of fresh Hatch Chiles roasting over an open flame!

But what are hatch chile peppers? Hatch chiles are zesty peppers with bold flavor and heat levels that range from mild to extra hot. They are available for a limited time only and are exclusively grown in Hatch, New Mexico. Get ’em while they last! Come grab a case and then throw them in your freezer to enjoy for the rest of the year.

25 lb. boxes of roasted chiles will be sold for $29.99 and 10 lb. boxes will be sold for $19.99. Un-roasted Hatch Peppers will also be available in the store for $1.29 a pound. You can roast them at home over the grill, on a gas stove, or under a broiler.

For hatch chile recipes, a list of the scheduled events, or to make a reservation for a case of your own, please visit

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