Joelle Hoverson opened the original Purl Soho in its namesake Manhattan neighborhood in 2002; a year later, her sister Jennifer joined the business to head up the website warehouse but didn't want to leave California. So the decision was made to run this crafter's paradise from Tustin. It offers everything from high-quality yarns to fabrics. Go ahead and try to lose yourself in the taffeta—you won't be the first.
