Nope. Shouldn't have.
Today, the “luxury vodka” of the Louis Vuitton Moet Hennessy Group posted the ad above on its Facebook page. Uh huh. That's a man clenching onto a woman as she opens her mouth in terror. The slogan: “Unlike some people, Belvedere always goes down smoothly.”
According to Jezebel,
which captured some comments before the company pulled the ad off its
page, responses ranged from “this kinda looks like rape” to “tell the
cry-babies to shut up… this picture is AWESOME!!!”
Personally, at first glance, I saw the ad as more “bro-ish” than “rape-ish,” but still groan-worthy. Seriously, marketing team? Seriously?
After taking down the post, Belvedere wrote on its Facebook page, “We
sincerely apologize to any of our fans who were offended by our recent
post and related comments. As always, we continue to be an advocate of
safe and responsible drinking.”