From August 5-8, 2010, the 2010 Maloof Money Cup took place at the Orange County Fair in Costa Mesa. The professional skateboarding contest was founded by Joe and Gavin Maloof in 2008. The Maloof Money Cup has the largest prize in the history of pro-skateboarding with over $450,000 in cash prizes. The vert ramp finals and pro-street semi-finals took place on August 7. Pierre-Luc Gagnon won for the second consecutive year. As I Lay Dying and Ludacris also performed. All photos by Christopher Victorio.