The proposed class-action lawsuit against Yelp we described earlier today is gonna be ugly.
The guy who's going to make it that way is Jared Beck,
a Harvard grad who plans on being the bulldog here. The Miami lawyer —
who also practices in California, where the suit was filed — reads the
paper, as you can tell from his Twitter account. Though he works in real estate (in Miami? shows he's smart), this is one nasty litigator.
Here's what he has to say:
“This case goes to the heart of
Yelp's business practices. It is a very popular website that has gained
tremendous reach. The essence of our lawsuit is unfair business
practices. Some have called it extortion and others blackmail.
“Our client is a veterinary hospital in
negative postings were there about them. Flat-out falsehoods. They
contacted Yelp directly. 'What can you do about these negative
reviews?' they asked. 'The content is completely false.'
“The response from Yelp was that, 'We can do this for you if you enter into an advertising
contract for $300 a month for 12 months. We can manipulate the content. We can bury
them so the visitors won't see them.' They demonstrated this to our
client, who decided it was unethical and wanted no part of it.
“We looked into the situation further. We realized it wasn't a rogue sales rep, but a company-wide practice.
]
“We feel that filing this as a class action is the way to go. Since filing it, we
have been inundated with calls from around the country by people claiming the
same kind of conduct. We expect to be adding a number of other businesses to
that lawsuit as representatives. We have received dozens and dozens of calls.
when you go up against a well-capitalized firm like Yelp, you want to
bring as much manpower as possible to the plaintiff's side. That's why
we are getting involved with the California firm in this case. We think
they are going to get high-powered lawyers. We think you need to muster
all the troops you can get. My partner — my wife — and I are both on
the bar in Calfornia.
“We just got a case number in this case,
and the judge will probably schedule a conference soon. There is no
date for a hearing as of yet.”
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