Why?! KFC Philippines Puts Cheese On Top of The Burger Bun

Why?! KFC Philippines Puts Cheese On Top of The Burger Bun
KFC Phillipines
I suppose, in a very literal way, this is what you call thinking outside the bun. 

KFC Philippines has a new fried chicken burger that completely defies the order of traditional ingredient assembly. Behold, the Cheese Top Burger

Blink. Blink. Blink. 

Confused I am. So weird is this. Oh no! I'm losing all sense of normal structure! What's happening in this world?!  

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