Why Can't Starbucks Offer Lids That Don't Spill? (And How Porto's Does It)
I hate Starbucks. Not because it overroasts its coffee beans, though it does, and not because I'd rather chew a jumbo roll of aluminium foil than order using the irritating, obfuscating jargon, though I would, but because I hate its cups -- more specifically, the lids.
Why? Why can the largest chain of coffeeshops in the world, whose R&D budget probably exceeds the GDP of some of the countries it buys coffee from, not design a lid that keeps the coffee in?
Above is a photo of the coffee lid at Porto's. Notice it has a control on it, a little plastic doohickey that slides another piece of plastic back and forth. Porto's coffee doesn't spill when I stop at the Downey location in a desperate attempt to buck the traffic on the northbound 5. I don't have to make sudden, expensive and embarrassing trips to the Men's Wearhouse when I drink coffee from a Porto's cup. (The aftermath of one of the ultra-crunchy refugiados--guava-cheese strudels--is a different matter altogether.)
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