UPDATE: Ice Cream and Cakey Cake Ad: Love it or Hate it?

Am I the only one who finds the Baskin-Robbins "Ice Cream and Cakey Cake" commercial strangely addictive?

From the terminally bonkers song, a snippet of "Ice Cream and Cake" by the Buckwheat Boyz (I'm not making this up), to the ridiculous plastic dinosaurs, the whole thing is hilarious.

And cheap. They must've had change left over from $100, considering the only "stars" are six ice cream cakes (from $9.99 each) and a bunch of plastic figures.

And in a world where ads are getting longer and increasingly overblown, the ad is refreshingly short and simple, down to the "Yay" tagline.

I'm not sure we'll remember the tune in six months' time, let alone six years, but it is pretty catchy, as evidenced by the legion of YouTube clips featuring people dancing to the song. Yes, dancing to the song. This one has four and a half stars! (who rates this stuff?):

And, now, for the full lyrics. The pedants among you will notice the words are actually "ice cream n cake n cake", not "ice cream and cakey cake", but it all sounds the same, really.

And you have to agree--they are without doubt the most ludicrous lyrics you'll ever see or hear. All together now: slip, slip slip an slide.

Update, August 13: But wait, there's more! Baskin-Robbins have clearly seen the hysteria over the ad, and are now offering people the chance to win a cool (forgive the pun) $10,000 by performing the official "Ice Cream & Cake" dance. CLICK HERE to see the page and for details on how to enter. It gets no better!!!!!

Ice cream n cake n cake
Ice cream n cake n cake
Ice cream n cake n cake
Ice cream n cake n cake

Ice cream n cake
do the ice cream n cake
Ice cream n cake
do the ice cream n cake
Ice cream n cake
do the ice cream n cake
Ice cream n cake
do the ice cream n cake

Now slip slip slip slide
slip slip slip an slide
slip slip slip an slide
stop hol up tag team

ride wit ya boy now slip n slide
ride wit ya boy now slip n slide
ride wit ya boy now slip n slide
pause step up ice cream n cake

Ice cream n cake
do the ice cream n cake!
Ice cream n cake
do the ice cream n cake!
Ice cream n cake
do the ice cream n cake!
Ice cream n cake
do the ice cream n cake!

Now who dat is with the ice cream and cake?
The party aint live without the ice cream and cake.
Whatchu want wit my ice cream n cake?
All the kids like ice cream n cake.

Ice cream n cake
do the ice cream n cake!
Ice cream n cake
do the ice cream n cake!
Ice cream n cake
do the ice cream n cake!
Ice cream n cake
do the ice cream n cake!

Now slip slip slip slide
slip slip slip an slide
slip slip slip an slide
stop hol up tag team

ride wit ya boy now slip n slide
ride wit ya boy now slip n slide
ride wit ya boy now slip n slide
pause step up ice cream n cake

Ice cream n cake
do the ice cream n cake!
Ice cream n cake
do the ice cream n cake!
Ice cream n cake
do the ice cream n cake!
Ice cream n cake
do the ice cream n cake

Ice cream n cake n cake
Ice cream n cake n cake
Ice cream n cake n cake
Ice cream n cake n cake


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