Update: Cups opens at Westminster Mall this Thursday, July 11, and will be offering free frozen yogurt from 5 to 9 p.m. There will also be prizes such as beach balls, beach towels and free fro-yo for a year. As if y'all needed another reason to keep going back.
Just in case you want a side of cleavage with your sprinkles and fresh strawberries, there's Cups, a new fro-yo chain with a view. BuzzFeed tweeted this help-wanted ad today, which features four, um, perky young girls.
It seems that the company is taking on the flourishing breastraunt model a la Hooters and Twin Peaks. Their website shows a bikini-clad model paired with the tagline, "With 24 flavors and over 50 toppings, you can never get enough Cups."
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Last year, however, Cups founder Rick Barbrick skipped over the boob angle, stating in a press release, "It's more of a club like experience with an edgy vibe. We have loud dance music with lighting and murals that give us a look and feel that is very different from the normal yogurt bar or ice cream shop. Our edginess has drawn crowds and celebrities, such as one of the Jonas Brothers and the stars of television reality show Jerseylicious."
(I do not know what that last word means.)
Cups has locations in New York and New Jersey and one coming soon to Westminster Mall! Wonder if there's a buy one, get one free deal.