If you think that I write a lot about what goes on at Diamond Jamboree: you're right, but also, you're wrong. In case you haven't noticed, I also write a lot about what goes on at The District, which is a block away. So there! HA!
As you might have guessed, I pass by both on my daily commute, and the fact the two plazas are sprouting new eateries almost weekly is just easy fodder for blogging.
Last week, I noticed that The Distict will play landlord to another Sandella's, next to Pinkberry and due to open by the end of the month. Sandella's, which already has two stores in O.C. (Aliso Viejo and Santa Ana), also has another store in development in Anaheim.
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What I don't know is if they're going to do another free lunch coupon giveaway blitz like they did last time to promote the debut of their Santa Ana store. They must have distributed tens of thousands of them. In fact, I walked out of my office building once (which is two miles away from their store) and ran into a Sandella's employee who was canvassing the place with more coupons for free food.