Taste Testing Jack in the Box's Bacon Milkshake

Taste Testing Jack in the Box's Bacon Milkshake
Edwin Goei

Have you heard about Jack in the Box's bacon milkshake? The milkshake is just part of a marketing campaign that includes a commercial that has a dude named Neal telling his mother that he's getting married to bacon. The push for its new BLT Cheeseburger includes a new catchphrase where Jack asks: "Love Bacon? Marry It." 

Seriously though, for those who've already been to Slater's 50/50 like I have and sipped their bacon milkshake, it'll be been-there-done-that. The bacon milkshake is available right now at just about every Jack in the Box outlet I checked. But a warning: for a regular-sized milkshake that costs $2.90 after tax, it has no actual bacon.

I observed my server preparing it and saw her filling the cup halfway with vanilla soft serve, then a squirt of syrup, then topping it off with more soft serve before whirring the thing up into homogeneity. I almost refused her offer for whipped cream before I realized I was ordering a bacon milkshake.

Taste Testing Jack in the Box's Bacon Milkshake
Edwin Goei

It tasted more like maple syrup shake than anything involving bacon. There's a slight smoky aftertaste, which hints of baconness, but ultimately, it's nothing like Slater's 50/50 rendition, which actually uses crumbled bacon. I suspect the syrup is from Torani, which makes this milkshake less a marriage to bacon and more a harmless flirtation.

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