Think the Breakfast Fast Food War of 2014 was done after McDonald's tried to undercut Taco Bell by offering free coffee for the next two weeks? Nope.
Taco Bell debuted another McDonald's-specific breakfast ad yesterday, taking a shot at how dated the McMuffin is. That's near blasphemy levels. It's the second time they've made McDonald's a target, the first being their Ronald McDonald commercial.
Poor McDonald's, having to defend themselves from the Big Mac rip offs, and this Taco Bell onslaught.
Check after the jump for the commercial, AND for notes from Taco Bell's conference call yesterday morning.
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So how's Taco Bells breakfast actually going? According to Brand Eating, it's going. The most popular items thus far are the A.M. Crunchwraps (click here for Brand Eating's Crunchwrap review), the Waffle Tacos (of course), and the Cinnabon Delights.
But the unexpected winner so far? The coffee -- sorry, Ronald.