Starbucks News, Including Four Imminent Closures

Yet another round of Starbucks closures was recently announced, including a dozen locations in Orange County. Combined with those from the previous wave that are yet to shutter, that makes 15, four of which (in bold below) have definite closing dates at this time.

The branches set to close are:

Anaheim Hills: 721 S. Weir Canyon Rd. (Sycamore Canyon Plaza)
Brea: 2435 E. Imperial Blvd. (Brea Union Plaza). Last day May 10.
Brea: 745 N. Brea Blvd.
Cypress: 5373 Katella Ave.
Dana Point: 24502 Del Prado
Dana Point: 2 Ritz Carlton Dr.
Garden Grove: 13411 Euclid St.
Garden Grove: 12881 Haster St. Last day May 8.
Huntington Beach: 7862 Warner Ave. Last day May 8.
Lake Forest: 22621 Lake Forest Dr. Last day May 10.
Lake Forest: 23841 El Toro Rd. (near Rockfield)
Mission Viejo: 27680 Marguerite Pkwy.
San Juan Capistrano: 32341 Camino Capistrano
Trabuco Hills: 27775 Santa Margarita Pkwy.
Westminster: 6777 Westminster Blvd.

The list includes two in Long Beach, which is also part of the OC Weekly's remit:

3401 Cherry Ave
3399 Long Beach Blvd., which is on the official list of closures but may be getting a reprieve, according to the manager there. Stay tuned.

It's a shame for the stores' employees that the coffee behemoth's new ad campaign--which includes such lame taglines as "It's Not Just Coffee. It's Starbucks" and "Beware Of A Cheaper Cup Of Coffee. It Comes With A Price"--is launching too late to save them.

Hopefully for Starbucks it'll help turn the tide on its slumping income, which recently slid a massive 77 per cent (and apparently that's not as bad as expected!)

CLICK HERE for a vid of Starbucks' CEO Howard Schultz getting down with the kids and discussing the new print ads--over a cup of coffee (what else?)


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