Singapore Burger King Ad. Tasteless? Maybe. Successful? Absolutely.
Just a short Friday post here.
A better question is this: Why would ANYONE living in Singapore even bother eating fast food when you live in SINGAPORE?
I've been there, and it is a veritable foodie haven. Hawker centers at every turn. The mall food court serves five-star cuisine for spare change. There are bakeries, snacks, freshly-made quick bites to be had at every subway stop. No one should ever have to settle for a fast food hamburger there. But perhaps that's why BK needs this for a boost, and they've certainly succeeded.
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