Jason Arango at the Daily Fork posted yesterday about Pepsi Throwback and Mountain Dew Throwback, versions of the popular soft drinks that are made with sugar instead of high-fructose corn syrup, sold in the usual plastic bottles with retro labels.
Not to be outdone, the Dr Pepper Snapple group launched Heritage Dr Pepper, with the same "Made with Real Sugar!" tagline, according to the carbonated beverage review and discussion site, BevReview.com.
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While this is a step in the right direction (I don't like HFCS, and friendship with a person who is sensitive to corn syrup taught me that it is present in some truly bizarre places), I'm not sure how well it'll do here.
Orange Countians can get soda made with sugar any time we want--it's trucked in from Mexico, which doesn't have massive corn subsidies and artificially-high sugar prices.
The local distributors absolutely hate this cross-border trafficking of soft drinks, because it cuts into their profits and their rigidly-drawn turf. I foresee a huge advertising spend on Spanish-language media, now that PepsiCo seems to have discovered that there's a market for sugar soda (ah, capitalism at work!)
So now, Coke, it's your turn. Ante up and let's see the real-sugar Coke being sold in the 7-Elevens. Send the HFCS back to Iowa to be turned into ethanol, and sell real-sugar drinks here in Iowa-by-the-Sea.