"I can't imagine I have to explain this to anyone in 2012, but if you find yourself putting brown makeup on a white person in 2012 so they can do a bad 'funny' accent in order to sell potato chips, you are on the wrong course," he wrote, providing a list of suggested action steps for the company.
Popchip's founder, Keith Belling, had a conversation with Dash and wrote an apology "to anyone we offended." Popchips has since pulled the ad, but you can see it here for now.
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