As I was waiting to pay for my Borders book purchases at The District in Tustin, guess what I saw at the checkout line? Not Snickers. Not M&M's. Pocky!
Yes, the Japanese snack ubiquituous in Asian supermarket aisles and grade school lunchboxes has officially crossed over.
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Score one for multiculturalism!
To me, the fact that the Pocky would be considered as an impulse buy is a monumental step towards something good. Of course, I'm not ready to extrapolate upon this and proclaim world peace chanting "We Are The World"; but the optimist in me smiled, just a little bit.
After all when rest of the globe has already accepted our exports (Ronald McDonald, et al), these thin, animal cracker-like breadsticks dipped in chocolate seems like a small drop in a still-empty bucket.
Here's hoping that other Wacky Snacks might not be far behind.