Don't get me wrong--I like Mother's Market, our homegrown Whole Foods. I make it a point to support businesses that subscribe to the principles of the Slow Food movement--we all are sinners (except for the do-gooders at Avanti Cafe), so I understand slip-ups or exceptions occur from time to time. But I was still surprised when I saw Cacique cheese on the shelves of Mother's location in SanTana amongst organic, fair-trade offerings. I'm very familiar with the brand, having eaten the queso fresco my entire life because Mami conditioned me to eat every meal accompanied with a thick slab of the wet, creamy cheese. But there's nothing organic about the cheese--doesn't say anything about the website or the packaging. Perhaps Mother's figures its hippy-dippy clientele base will mistake the cheese for a vintage fromage?
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Mother's definitely doesn't offer Cacique to attract more Mexicans. The price I saw yesterday was $5.95. At Northgate Supermarket, just a couple of minutes away on Fourth Street, the same wheel of Cacique was going for $4.49, almost a buck-fifty less. I don't mind paying more cash for organic, fair-trade stuff that tastes better than its mass-produced peers, but I also don't appreciate ripoffs. Get on the Mexican ball, Mother's--and, while you're at it, fix the spelling errors on the sign hawking cactus. In Spanish, it's nopales, not napales--and in English, it's cactus, not catus.