I've always thought that Orange County's been Yogurtland's turf. Case in point: The Pinkberry over at The District seems so eerily quiet while the lines at Yogurtland's original Irvine location are consistently and perennially long.
When they opened a new Tustin store, near Haveli on Newport Ave., even that location saw hordes of people.
Now there's one slated to open across from UCI* (which I am sure won't do anything to the lines anywhere else), and others including Tustin Marketplace and the Northwood neighborhood of Irvine.
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What they need to do though, is open one up at the Irvine Spectrum, where Pinkberry seems to be doing well.
Let's settle it once and for all people: I want to see a fro-yo battle royale which ends in spilled blood...er, berry juice.
And yes, I'll be rooting for the home team.
*Special thanks to my source, who wants to remain anonymous for his own protection, for the picture and the tip!