That sound you hear is Carl's Jr. founder Carl Karcher rolling over in his grave, gritting his teeth, clenching his bowels and scratching at his coffin, trying to come back from the dead to take back his company.
The famously conservative Karcher spent the last years of his life ashamed of Carl's, which by then had turned over to the bro side with racy ads featuring Paris Hilton and other starlets. It's doubled down ever since, with ad campaigns featuring Kate Upton, that girlfriend of the Alabama Crimson Tide quarterback that Brent Musburger drooled over on national television, and even more starlets. It's reputation is such nowadays that it's the only food company named in Morality in Media's 2015 Dirty Dozen list of who they say are the top sexual exploiters in America.
"Owner of over 3,300 Carl's Jr. and Hardee's locations," Morality in Media seethes, "CKE Restaurants utilizes sexual suggestions and explicit images of the female body in commercials and print ads to sell hamburgers."
Other offenders include Facebook, Cosmopolitan (which the MiMers whines "glamorizes things like public, anal or violent sex in nearly all of their issues"--because heaven forbid the butt get love!) and the American Library Association, so one should take the list with a grain of Famous Star. But the grand irony in all this again is Karcher, who contributed beaucoup cash to prudes like MiM in his time.
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
Geez, wait until MiM finds out about Vietnamese coffee shops...in the meanwhile, here's Carl's Super Bowl ad. HA!