The hummus is made by Sabra Dipping Co. and is substantially co-owned by the Strauss Group, a major Israeli food-product manufacturer. Boycott, Divestment and Sanction (BDS) activists have noted Sabra's parent company has been supportive of the Israel Defense Forces (IDF) and especially the controversial Golani and Govati brigades within it.
With this backdrop of occupation, shopper and Little Arabia advocate Rashad Al-Dabbagh was shocked to see Sabra hummus on the shelves three days ago and decided to question the store via social media.
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And with that, Fresh Choice, which has been open for a little more than a six months, avoided a supermarket scandal that might have drawn an ire not seen since Super King's busting for selling fake halal meat.
"I am delighted to hear the positive news about the decision of Fresh Choice, a wonderful market in Little Arabia," Al-Dabbagh tells the Weekly. "They did the right thing by removing this product, which is owned by a company directly linked with an elite Israeli brigade known for its human-rights abuses in occupied Palestine.
"I applaud Fresh Choice for doing the right thing."