Remember how great an idea Tapatio-flavored Fritos was? Now the Lay's part of Frito-Lay has enlisted Eva Longoria to ask its fans to submit via its Facebook app or a text what the next great flavor should be.
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The “Do Us A Flavor” contest is two weeks old now, but it's still worth mentioning because of the grand prize. I think it'd be appropriate to put out your Dr. Evil pinkie finger for this: $1,000,000 or 1% of net sales of Grand Prize Winner's flavor for the period 2/10/13 thru 12/31/13, whichever is greater.
The entry period has started and won't end until October 6. And voting on the finalist will begin in February.
I've got an entry ready, but I'm not telling.
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Before becoming an award-winning restaurant critic for OC Weekly in 2007, Edwin Goei went by the alias “elmomonster” on his blog Monster Munching, in which he once wrote a whole review in haiku.