This has been going around the Interwebs the past week, creating a shitstorm, as it were, of press coverage: A Japanese scientist has allegedly created meat from human sewage.
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
And of course it would. It's got exactly the right ingredients for a story to go viral: a sensational and icky claim and a video that looks credible. Fox News, and other news outlet repeated it citing the YouTube video and reported the story matter-of-factly, taking the opportunity to lob some admittedly clever toilet puns in the process.
But a few didn't take the bait and smelled BS. CNET and at least one other blogger noted that they couldn't find a trace of the scientist anywhere on the web except in references for the same story. They questioned why a Japanese scientist would label his vacuumed-packed final product "shitburger."
Perhaps the answer lies in applying Occam's razor: What's easier, more likely and more fun? Actually attempting to create fake meat from poop? Or producing a video purporting someone did?