Irony Alert: Kettle Brand Baked Potato Chips

Irony Alert: Kettle Brand Baked Potato Chips
Edwin Goei

Saw this on sale at Costco this weekend and it was so thick with irony, I could not resist taking a picture. To me it seems like the worst case of brand dilution since what California Adventure has meant for Disney theme parks; but even more so. 


I suppose it's about the only option for the Kettle brand: When you've named your company after the cooking vessel and frying method that differentiates you from the pack, you've all but pigeonholed yourself from doing anything else. 

But I do give them credit for at least printing the word "Baked" in big bold letters. You know what you're getting, unlike that IMAX flap you may have heard about a few weeks ago.

To be fair, I haven't tasted these chips since I am an addict of the original, which Costco also still sells. If you've had these chips, tell me how they were.  Are they as styrofoamy as Baked Lays?  Did they ruin your Memorial Day BBQ or enhance it?

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