So I was eating my 99-cent IKEA breakfast the other day, when I noticed a placard on the table. It said “Did you know that IKEA caters?”.
“No,” I answered. “No, I didn't know that.”
Though I've got nothing against IKEA food, I've always thought of it as a means to an end. For IKEA, it's a device to bring in furniture shoppers; for the shoppers, it's a convenient and cheap source of sustenance before shopping.
Don't get me wrong: I love their breakfast. I go there specifically to have it, and often, I leave without buying anything more. Though I admit: sometimes, I indulge in a frozen yogurt cone that they sell downstairs (at the same place the 50-cent hot dogs roll on weiner treadmills).
But again — for its intent and purpose, IKEA food is seems a little incongruous for say, your New Years Eve bash. What do you think? Would you ask IKEA to cater your party?
Though I can tell you that if I ever find myself at an IKEA catered event, I'm going straight for the Daim Torte — seriously — one of the best dessert things I've ever had.
Hmm, maybe IKEA should open a bakery instead.
Before becoming an award-winning restaurant critic for OC Weekly in 2007, Edwin Goei went by the alias “elmomonster” on his blog Monster Munching, in which he once wrote a whole review in haiku.