Have you ever wished your DVD player was an oven and the discs were pizzas? Neither have we, but Domino's in Brazil has created a marketing stunt that does just that.
Using thermal ink on DVDs of Argo, Dark Knight Rises and other popular rentals, the discs go into the player looking like regular DVDs but come out transformed into ones smelling of and resembling a pizza.
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The discs, heated by the player, not only uncover a previously hidden image of a pizza, but also smell like one with this message on top: “Did you enjoy the movie? The next one will be even better with a hot and delicious Domino's Pizza.”
Watch the genius below.
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Before becoming an award-winning restaurant critic for OC Weekly in 2007, Edwin Goei went by the alias “elmomonster” on his blog Monster Munching, in which he once wrote a whole review in haiku.