I think I've gone to maybe one Dave & Buster's in my life–at the Block, of course, or the Outlets at Orange or whatever the hell they call themselves now. I hear it's popular for its happy hour and games, but still can't conceive how it's been open all these years (it's one of the few original Block tenants). In fact, I can be honest in saying I think about Dave & Buster's about once every other year, so insignificant it is to me.
But now I have nothing but Dave & Buster's on my mind: as a cowardly pendejo company that doesn't have the huevos to stand by a tired, semi-funny joke that they tweeted yesterday, almost immediately deleted, then apologized for it.
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The timeline: Yesterday, they tweeted this:
It's something that's been bouncing around the Internet for years, usually posted by Mexicans in hilarious memes like Mexican Word of the Day and other such Chicano websites. No one ever accuses them of being racist–more like smirk-inducing.
But since it seems only sensitive gabachos pay attention to Dave & Buster's, they began receiving immediate blowback, as documented by AdWeek. Seriously: read the story, and see how much pearl-clutching is going on among the gabachos there (including the author).
We all know what happened next:
We sincerely apologize for the tweet that went out today our intention was never to offend anyone please accept our apology
— Dave & Buster's (@DaveandBusters) November 18, 2014
And the original tweet was deleted.
WEAK SALSA. To repeat: there is NOTHING racially offensive with the tweet. It IS offensive for other reasons: for being tired, unoriginal, and only partially funny. You want funnier wordplay? Try this one:
Or this one:
And there you go.
Email: ga*******@oc******.com. Twitter: @gustavoarellano.
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