When surf legend Kelly Slater isn't riding a wave, the brah is working on his professional image. He's teamed up with the retooled San Diego-based chain we might never refer to as Daphne's California Greek to try and convince people it's no longer the pita of horrors it was for so many years.
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“I think Daphne's has a great platform to get the word out and is right in line with a lot of my ideas about food, so I'm glad to be on board with them,” Slater said in a press release. As the founding member of Team Daphne's, he has the honor of hand-picking his own surfing team, having a presence in their social media, and consulting on menu development. Responsibilities fit for a king, or in his case, the number one ranked surfer in the world. Additional ambassadors can look forward to similar job descriptions.
Per CEO Bill Trefethen, “He is a natural fit for our brand as he shares the same vision of living a healthy, active lifestyle.”
One question: Will he be the exception to the 'No shirt. No shoes. No service.' policy?
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A contributing writer for OC Weekly, Anne Marie freelances for multiple online and print publications, and guest judges for culinary competitions. A Bay Area transplant, she graduated with a degree in Hospitality Management from Cal Poly Pomona. Find her on Instagram as brekkiefan.