Even as food bloggers and food journalists alike piled onto the hype that was KFC's Double Down, CNN Money is reporting this week that the bunless sandwich is a dodo, flightless and most likely doomed to extinction.
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CNN states that though the company sold 10 million of the sandwiches, KFC's Chief Financial Officer Rich Carucci referred to sales of the sandwich as “immaterial.”
The piece also said that the item only contributed to only 5% of KFC's sales. A new product is considered to be a blockbuster when it's north of 10%, an analyst they interviewed stated.
Yes, it sounds as if the Double Down's days are as numbered as that of the dodo–a dodo with high sodium levels.
Before becoming an award-winning restaurant critic for OC Weekly in 2007, Edwin Goei went by the alias “elmomonster” on his blog Monster Munching, in which he once wrote a whole review in haiku.