Chipotle's First National Commercial To Air This Weekend During The Grammys

A screen shot from the commercial
A screen shot from the commercial

"Back to the Start", the short animated film that Chipotle has uploaded on YouTube to present an argument against factory farming, has garnered northwards of 4 million views since it debuted in August of last year. It uses a Willie Nelson rendition of the Coldplay song "The Scientist" as a backdrop.

This weekend, Chipotle will air the 2-minute piece as its first national commercial during the Grammys. But you can watch it below if you haven't seen it yet. It's pretty great.

Amazing that it manages to say in its tidy 2 minutes what Michael Pollan took 2 hours to say in Food Inc. and what Jamie Oliver took two seasons to say in Food Revolution.

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