There's been a lot of chatter on the success of "breastaurants," eateries like Hooters and Tilted Kilt where the highlighted pairing isn't necessarily hot wings and beer, but the breasts of perky waitresses.
The concept has grown in spite of the recession by focusing equally on upscale comfort food, full bars with extended beer choices, a full menu of sports on TV, and waitresses in tight shirts and short shorts. But the most important aspect of these restaurants is the same element that powers most successful eateries: customer service.Why is this segment so popular? "It starts with comfort," says Darren Tristano, executive vice president of Technomic, a food-industry consulting firm in Chicago. "These concepts are growing by offering a different level of service and attentiveness.They provide a service to men who may not have a person at home to take care of them in the same way. That's important to a number of people, and it drives them back."
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