Belvedere Vodka Ad 'Kinda Looks Like Rape'
Belvedere Vodka

Belvedere Vodka Ad 'Kinda Looks Like Rape'

Liquor advertising has never been known for its tastefulness (Exhibit A and B), but for some reason, I expected more from fancy-ish brand Belvedere.

Nope. Shouldn't have.

Today, the "luxury vodka" of the Louis Vuitton Moet Hennessy Group posted the ad above on its Facebook page. Uh huh. That's a man clenching onto a woman as she opens her mouth in terror. The slogan: "Unlike some people, Belvedere always goes down smoothly."

According to Jezebel, which captured some comments before the company pulled the ad off its page, responses ranged from "this kinda looks like rape" to "tell the cry-babies to shut up... this picture is AWESOME!!!"  

Personally, at first glance, I saw the ad as more "bro-ish" than "rape-ish," but still groan-worthy. Seriously, marketing team? Seriously?  

After taking down the post, Belvedere wrote on its Facebook page, "We sincerely apologize to any of our fans who were offended by our recent post and related comments. As always, we continue to be an advocate of safe and responsible drinking."

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