In what seems to be the second documented case of "jump-the-gun-itis" we've seen in recent weeks, it's been widely reported that Maryland-based chain Boardwalk Fresh Burgers & Fries sent out coupons to eager customers prior to the opening of its first ever California store. This wouldn't be that bad if it weren't for the fact that they actually printed a grand opening date on the things -- a date on which they were still not yet open.
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A friend of Lesley's sent her this message "Had a coupon in mail for Boardwalk Burgers and Fries - MetroPointe - 1st West Coast location? Was supposed to have Grand Opening June 20. No phone message. No answer. Walked over on Sunday for fun... all locked up and dark... Still has "opening soon" sign. We gave our coupon to some people going by! Off my list."
Well, if you're reading this, Lesley's friend, I verified that Boardwalk has now opened. It actually has been open since this past Monday, June 22nd. They were off by two days. As Maxwell Smart would say, "missed it by THAT much!"
Today I walked in, surveyed the place and noticed that apart from a new coat of paint (and the absence of raw fish), it has the same vibe and cavernous space as the short-lived Irezumi Sushi before it. But already, there were more customers in there than I've ever seen at Irezumi. I had no idea that when I broke story about the place back in March that there were so many East Coast transplants jonesing for this chain to open...or maybe everyone was just there to redeem those coupons.
Whether you have a coupon or not, I have scanned the menu for you to peruse below. Click it to enlarge.