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Subject: Trademarks

  • Su®f City

    Because nothing evokes the true spirit of surfing like the smell of lawyers and advertising executives in the morning, we can all rejoice at the news that Huntington Beach is now officially "Surf City USA", in the very real and legally binding sense of those words. According to the L.A. Times, "[The U.S. Patent and Trademark Office] has awarded the city an official registration number, giving it the right to use "Surf City USA" to advertise, market and promote the city, officials said." And wha

    May 13, 2006
  • Most boring drink ever?

    It's always tedious to hear health-freaks go on and on about the benefits of this or that special shake. But now there's a drink that gets right to the point, putting you to sleep all by itself. (I thought such a thing already existed, and was called "whiskey." The things you learn in this job...) So behold "dreamerz," billed as an "All Natural Sleep Beverage" and a "Dietary Supplement." The product's officially trademarked tagline is "Good Night, Better Day!", and the flavor, of course, is "c

    September 28, 2007
  • Eek-A-Mouse

    November 20, 2008
  • Baja Fresh in Irvine Doing "Baja Kogi"

    My friend Christian over at OC Mex Food just discovered that a Baja Fresh in Irvine has started serving "Baja Kogi" tacos. My initial reaction was one of disbelief. But Christian has the pictures to prove it.  Mmm, smells like trademark infringement.

    June 27, 2009