The Surf Industry Manufacturer's Association(SIMA), which celebrated its 20th anniversary this year, is perhaps most notable for its annual "surf summit," during which they hand out awards for such industry standards as "boardshort of the year," "surfboard model of the year," and more. Priding itself on what they call "uniting the tribe," the Association plays a powerful role in determining and reinforcing the surfing world's attitudes on things like fashion, finance and fundraising.
Earlie
As quickly as Costa Mesa's Black Hole Surf Shop hit the scene, it's gone again. Sometimes cool things happen suddenly, and then they vanish.
Behind the Orange Curtain, tracking underground culture can be a bit like gofer-bopping. Except the gofers are disappearing on their own, and you're guessing which dark hole their little heads will pop up in next.
On Aug. 28, the shop opened its doors for an opening reception the likes of which Newport Boulevard hasn't seen in a long tim
